From marketplace specs to hands-on tutorials — produce, test and reuse product images more efficiently.
Many store homepages are one long poster with nothing findable at the bottom. Using Taobao and Tmall mobile stores as the example, here's a module order, what each module needs, common banner mistakes, and how to tell if the homepage is working.
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Instead of arguing about which main image is better, let the data decide. Brand-registered sellers can run proper A/B tests with Manage Your Experiments. Here's how to design the test, choose a duration, read the result and avoid common misreads.
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Taobao wants squares, Xiaohongshu 3:4, Douyin covers 9:16, store banners something very wide. Cropping cuts into the product; AI outpaint extends the scene instead. Here's how to choose settings, which images extend well, and what to check afterwards.
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During big sales traffic is expensive and competition fierce. Your images need to shout 'deal' without looking messy. Here are five must-have campaign visuals and four go-to layouts.
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JD shoppers compare specs and check after-sales service, especially in electronics and appliances. Atmospheric Taobao-style main images often fall flat there. Here are JD's common main image rules, how to write spec images, and the limits on service claims.
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Brand Story shows up on every ASIN you apply it to, yet most brands fill it with a generic company bio. Its real job is moving shoppers from one product to the rest of your range.
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"Smaller than I expected" is one of the most common phrases in returns and bad reviews. A good dimension image removes that gap before purchase. Here's how to label sizes, choose scale references, express weight and capacity, and avoid common measuring mistakes.
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Pets in product images can lift clicks and goodwill dramatically, but they bring problems: uncooperative animals, pets that don't match the product size, and scenes that imply unsafe use. Here's how to shoot pet products, show sizing and stay within limits.
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Small teams rarely struggle with the tools themselves. They struggle with process: who shoots, who generates, who reviews, where files live. Here's a division of labour, weekly rhythm and checkpoints for a three-person team launching about 20 products a week.
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