Methods and best practices for e-commerce visuals: hero images, detail pages, campaigns and brand consistency.
You pay for a product shoot, and days later the same images appear in someone else's shop. Fighting image theft isn't about spotting it; it's about proving the image is yours. Here's how to keep evidence, prepare platform complaints, weigh watermarks and build preventive habits.
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AI has made lifestyle and mood images far cheaper, but a product image's core job is to show what the buyer will receive. Here's a line drawn by image type: where AI can lead, where it should only assist, where real photos are required, and how AI labelling rules fit in.
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The holiday scenes, promo banners and new main images you added for a sale — keep them, revert them or keep testing? Deciding by gut is easy to get wrong. Here's how we sort assets and read the data.
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"Wrong size" is consistently among the top reasons for apparel returns. A clear size chart needs more than a table of numbers. Here's how to measure garments flat, write the chart, show model information, and explain fit and stretch.
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Ordering stock for a new product is a big commitment, and the wrong colour or style can sit in a warehouse for months. AI mock-ups let you test reactions before committing. Here's what to test, how to test it, how to read the data — and the line you must not cross.
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Many store homepages are one long poster with nothing findable at the bottom. Using Taobao and Tmall mobile stores as the example, here's a module order, what each module needs, common banner mistakes, and how to tell if the homepage is working.
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During big sales traffic is expensive and competition fierce. Your images need to shout 'deal' without looking messy. Here are five must-have campaign visuals and four go-to layouts.
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Brand Story shows up on every ASIN you apply it to, yet most brands fill it with a generic company bio. Its real job is moving shoppers from one product to the rest of your range.
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"Smaller than I expected" is one of the most common phrases in returns and bad reviews. A good dimension image removes that gap before purchase. Here's how to label sizes, choose scale references, express weight and capacity, and avoid common measuring mistakes.
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