E-commerce visual articles and tutorials about “Taobao & Tmall”
You pay for a product shoot, and days later the same images appear in someone else's shop. Fighting image theft isn't about spotting it; it's about proving the image is yours. Here's how to keep evidence, prepare platform complaints, weigh watermarks and build preventive habits.
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Platform presets in the image set wizard fill in each platform's usual ratio and plan priorities. Using a Bluetooth speaker, we show what one product photo becomes under the Taobao, JD, Douyin and Xiaohongshu presets, and which images to adjust for each.
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The template library has more than seventy templates across product photography, scenes, apparel, appliances, marketing, detail pages, China marketplaces, video covers and more. One template makes one image; combinations cover a whole job. Here are four combinations and the order to use them in.
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Many store homepages are one long poster with nothing findable at the bottom. Using Taobao and Tmall mobile stores as the example, here's a module order, what each module needs, common banner mistakes, and how to tell if the homepage is working.
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During big sales traffic is expensive and competition fierce. Your images need to shout 'deal' without looking messy. Here are five must-have campaign visuals and four go-to layouts.
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Double 11 is no longer one day but a multi-stage campaign running from late October into mid-November. Visual assets need to follow the stages. Here's a schedule for main images, detail pages, store homepages and short video across presale, sale and encore phases.
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Launching 200 SKUs at once makes white-background images the most basic and most time-consuming job. Here's a complete workflow: shooting for clean cutouts, choosing AI cutout settings, which products need manual review, and naming and spot-checks.
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When shoppers scroll from main images into the detail page, the first screen decides whether they keep reading or go back. Too many first screens are brand posters with almost no information. Here are three structures, information hierarchy, mobile sizing and how the first screen should differ from main images.
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On Taobao, the first main image earns the click, the next three decide whether shoppers add to cart, and the white-background image affects recommendation placements. Here's what each slot should do, plus 3:4 apparel images and main videos.
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