E-commerce visual articles and tutorials about “Hero image”
When shoppers scroll from main images into the detail page, the first screen decides whether they keep reading or go back. Too many first screens are brand posters with almost no information. Here are three structures, information hierarchy, mobile sizing and how the first screen should differ from main images.
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On Taobao, the first main image earns the click, the next three decide whether shoppers add to cart, and the white-background image affects recommendation placements. Here's what each slot should do, plus 3:4 apparel images and main videos.
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Your listing vanished from search and Seller Central blames the main image, but it looks white to you. Here's the order we check things in, and how to find the problem with an eyedropper and a zoom.
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SHEIN displays products mostly in 3:4 portrait. Crop square photos to fit and you get models without heads and shoes without toes. Here's how to compose for 3:4, plan colourways and check batch crops.
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Amazon has the strictest main image rules: pure white, product fill, no text or watermarks. Here is a quick reference plus the most common rejection reasons.
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Your hero image decides your click-through rate. Here are the rules for Taobao, JD, Amazon and Shopee, plus six visual elements that lift clicks.
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Amazon image slots are not a storage folder. Each one should answer a specific buyer question, in the order buyers ask it. Here is how we assign seven slots and check them on mobile.
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Upload one product photo, choose marketplace, country and language, and AI plans the hero, benefit, scene and detail images. Edit the plan, batch-generate and download as a zip.
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