E-commerce visual articles and tutorials about “Hero image”
The holiday scenes, promo banners and new main images you added for a sale — keep them, revert them or keep testing? Deciding by gut is easy to get wrong. Here's how we sort assets and read the data.
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Instead of arguing about which main image is better, let the data decide. Brand-registered sellers can run proper A/B tests with Manage Your Experiments. Here's how to design the test, choose a duration, read the result and avoid common misreads.
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During big sales traffic is expensive and competition fierce. Your images need to shout 'deal' without looking messy. Here are five must-have campaign visuals and four go-to layouts.
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JD shoppers compare specs and check after-sales service, especially in electronics and appliances. Atmospheric Taobao-style main images often fall flat there. Here are JD's common main image rules, how to write spec images, and the limits on service claims.
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"Smaller than I expected" is one of the most common phrases in returns and bad reviews. A good dimension image removes that gap before purchase. Here's how to label sizes, choose scale references, express weight and capacity, and avoid common measuring mistakes.
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Douyin e-commerce traffic comes from short videos and livestreams on one side and the mall and search on the other. Many shoppers watch a video, then search for the product later. If your product card image doesn't look like what they saw, you lose them.
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Selling-point images are the most common images in a main image set and detail page, and the easiest to turn into a wall of text. Here's how to choose benefits, write headlines and support lines, use icons, and stay within limits on numbers, comparisons and claims.
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On Pinduoduo, most products are seen in a fast two-column feed by price-conscious shoppers. Your main image has a tiny space to say "this is worth it". Here's how to layer information, express value within the rules, and shoot fresh produce and household goods.
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A Brand Store isn't a second product page. It's a catalogue people should be able to browse. Here's how we structure pages, order homepage modules, size the hero and avoid mobile cropping problems.
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