E-commerce visual articles and tutorials about “Douyin”
Platform presets in the image set wizard fill in each platform's usual ratio and plan priorities. Using a Bluetooth speaker, we show what one product photo becomes under the Taobao, JD, Douyin and Xiaohongshu presets, and which images to adjust for each.
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Taobao wants squares, Xiaohongshu 3:4, Douyin covers 9:16, store banners something very wide. Cropping cuts into the product; AI outpaint extends the scene instead. Here's how to choose settings, which images extend well, and what to check afterwards.
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Double 11 is no longer one day but a multi-stage campaign running from late October into mid-November. Visual assets need to follow the stages. Here's a schedule for main images, detail pages, store homepages and short video across presale, sale and encore phases.
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Douyin e-commerce traffic comes from short videos and livestreams on one side and the mall and search on the other. Many shoppers watch a video, then search for the product later. If your product card image doesn't look like what they saw, you lose them.
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In the first two seconds after someone lands in a livestream, they judge the picture, not the pitch: is it clear, can I see the product? Here's a practical checklist for small sellers covering background, lighting, camera position, display and overlays.
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