E-commerce visual articles and tutorials about “Conversion”
Selling-point images are the most common images in a main image set and detail page, and the easiest to turn into a wall of text. Here's how to choose benefits, write headlines and support lines, use icons, and stay within limits on numbers, comparisons and claims.
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Arabic runs right to left and its letters change shape to join each other. Swap English text for Arabic in an existing design and you often get disconnected letters, backwards layouts and jumbled model numbers. Here's what to mirror and what never to flip.
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On Pinduoduo, most products are seen in a fast two-column feed by price-conscious shoppers. Your main image has a tiny space to say "this is worth it". Here's how to layer information, express value within the rules, and shoot fresh produce and household goods.
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A Brand Store isn't a second product page. It's a catalogue people should be able to browse. Here's how we structure pages, order homepage modules, size the hero and avoid mobile cropping problems.
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Parents buy children's products, and safety is what they care about most. One improper usage scene or an unsupported "completely safe" can trigger complaints or rule breaches. Here's what to watch in images for toys, baby products and children's clothing.
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On Xiaohongshu, notes compete in a two-column feed and the cover all but decides the click. The most common brand mistake is a cover that looks like an ad. Here's how to approach 3:4 composition, text, authenticity and covers for creator collaborations.
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When shoppers scroll from main images into the detail page, the first screen decides whether they keep reading or go back. Too many first screens are brand posters with almost no information. Here are three structures, information hierarchy, mobile sizing and how the first screen should differ from main images.
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Plenty of sellers line up certification icons on a benefit image to build trust. Get the marks, the artwork or the wording wrong and it can backfire in review. Here's what these marks mean and how to show them properly.
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Packaging shots often fill the last slot, but for gifts, beauty and electronics the unboxing itself is a selling point. Here's which products deserve packaging photos, how to sequence unboxing images, flat-lay technique, and the risk of showing packaging you don't ship.
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