Image requirements for Taobao, JD, Amazon, Shopee, TikTok Shop and more.
JD shoppers compare specs and check after-sales service, especially in electronics and appliances. Atmospheric Taobao-style main images often fall flat there. Here are JD's common main image rules, how to write spec images, and the limits on service claims.
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Douyin e-commerce traffic comes from short videos and livestreams on one side and the mall and search on the other. Many shoppers watch a video, then search for the product later. If your product card image doesn't look like what they saw, you lose them.
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Sponsored Brands placements are small and moderation is stricter than on your detail page. Here are the common specs for logos, custom images and video, why ads get rejected, and how to design video for muted autoplay.
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On Pinduoduo, most products are seen in a fast two-column feed by price-conscious shoppers. Your main image has a tiny space to say "this is worth it". Here's how to layer information, express value within the rules, and shoot fresh produce and household goods.
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A Brand Store isn't a second product page. It's a catalogue people should be able to browse. Here's how we structure pages, order homepage modules, size the hero and avoid mobile cropping problems.
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Parents buy children's products, and safety is what they care about most. One improper usage scene or an unsupported "completely safe" can trigger complaints or rule breaches. Here's what to watch in images for toys, baby products and children's clothing.
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On Taobao, the first main image earns the click, the next three decide whether shoppers add to cart, and the white-background image affects recommendation placements. Here's what each slot should do, plus 3:4 apparel images and main videos.
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Standard A+ offers more than a dozen modules, but only a handful earn a place on most pages. Here are the common modules with their image sizes, and three combinations we reuse.
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Mercado Libre is stricter about main images than many sellers expect, and image quality affects visibility. Here are the common rules for main and secondary images, Portuguese vs Spanish localisation, and the traps when reusing images from other marketplaces.
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